This blog gives you insights on the Top Ten Influencers on Instagram. Instagram has been growing immensely especially with the launch of Instagram Reels & Instagram TV.
It has quickly become one of the best platforms for influencer marketing. One of the easiest ways for brands to collaborate with Instagram influencers to reach new audiences rapidly.
Here are a few incredible statistics/facts on Instagram
1. 25 million+ business profiles worldwide
2. 2 million+ advertisers worldwide use Instagram to share their stories and drive business results
3. 60% of people say they discover new products on Instagram
4. 200 million+ Instagrammers visit at least one business profile daily
5. 80% increase in time spent watching video on Instagram
6. 1/3 of the most viewed stories are from businesses
Stats Source – https://keywordtool.io/blog/instagram-influencers/
Now it’s time to see the top ten Instagram Influencers:
(Data as of Jan 07, 2021)
1. Cristiano Ronaldo – 252.3 Million Followers | Area – Sports (Football)
Average Likes – 5.8 Million
Engagement Rate – 2.3%
If you follow football, you will know him for sure. Cristiano Ronaldo Dos Santos Aveiro also known as CR7 is a Professional Footballer from Portugal & currently plays for the Juventus Football Club. Ronaldo was born in 1985 in Funchal, Madeira, Portugal. Ronaldo is regarded to be one of the greatest of all time alongside Messi, Pele & Maradona. He started playing Professional Club Football at the age of 7. He has previously played for clubs like Andorinha, Nacional, Sporting CP, Manchester United & Real Madrid.
Ronaldo holds the record for all time UEFA Champions League Goal Scorer & has won the title 5 times. He is the first footballer & only the third sportsman to earn more than 1 Billion USD in his career. Ronaldo has won the Ballon d’Or 5 times & was recently awarded with the Globe Soccer Player of the Decade Award. He tops our list of Top ten Influencers on Instagram.
2. Kylie Jenner – 208.2 Million Followers | Area – Fashion & Modelling
Average Likes – 8.7 Million
Engagement Rate – 4.18%
Kylie Jenner is a Reality Star, Business Entrepreneur & Social Media Influencer. Kylie was born in 1997 in California, USA. She is a member of pop culture’s famous Kardashian/Jenner family. She is famously known for her role in the reality series “Keeping up with the Kardashians”. She launched her own business Kyle Cosmetics & has earned millions from sales of her signature Kylie Lip Kit. She ranks second in our list of Top Ten Instagram Influencers.
3. Selena Gomez – 201.7 Million Followers | Area – Music
Average Likes – 4.7 Million
Engagement Rate – 3%
Selena Gomez is an American Actress & signer who was born on July 22, 1992 at Texas, USA. Selena has won many young fans as the winsome star of the Disney television series Wizards of Waverly Place (2007–12). She got her start in show business with a two-year run on the kids show Barney and Friends. Selena also released the pop album Kiss & Tell in 2009 which also is one of her well-known works.
Few other projects Selena has done over the years are Spring Breakers, Revival & Good for You. Her recent song Lose you to Love me from the album Rare was a huge hit. She also earned a lot of praise on going public with her battle against lupus. Selena ranks Number 3 in our Top Ten Instagram Influencers.
4. Ariana Grande – 214.9 Million Followers | Area – Music
Average Likes – 5.7 Million
Engagement Rate – 3%
Ariana Grande is a sitcom-star-turned-pop music phenomenon, well known for hit songs “Issue,” “Bang Bang,” “Dangerous Lady” & “Thank U, Next.
She was born on June 26, 1993 in Florida, USA. When she was a teenager, Ariana Grande started performing onstage. Her appearance in a Broadway play at the age of 15, followed by small TV parts, led her to land the role of Cat on Victorious’s TV. With the spinoff Sam & Pet, she pursued that and then jumped headfirst into a chart-topping musical career, launching five albums: Yours Truly (2013), My Everything (2014), Risky Lady (2016), Sweetenerer (2018) & Thank U, Next (2019).
Ariana ranks Number 4 in our Top Ten Influencers on Instagram.
5. Kendall Jenner – 146.9 Million Followers | Area – Fashion & Modelling
Average Likes – 4 Million
Engagement Rate – 3%
Having grown up on her family’s “Keeping Up with The Kardashians” show, Kendall Jenner is a fashion model and reality star. As well as walking for Victoria’s Secret and serving as a brand spokeswoman for Estée Lauder’s digital ad campaigns, she has featured on the cover of Love and several international Vogue editions.
Jenner has also featured on Harper’s Bazaar covers, and has appeared in editorials for Interview, Paper and Vogue. She walked along with several other high-profile shows, including Marc Jacobs, Fendi, Balmain, the Chanel Haute Couture runway. In the Forbes top-earning models ranking, she was announced as the highest-paid model of 2018 in the country.
Kendall ranks Number 5 in our Top Ten Influencers on Instagram.
6. Kim Kardashian – 198.2 Million Followers | Area – Fashion & Modelling
Average Likes – 2.8 Million
Engagement Rate – 1.2%
Kim Kardashian West is the famous star of the reality show ‘Keeping Up with the Kardashians.’ She is currently married to rapper Kanye West. In 2007, when an outrageous video of her romantic encounters with former boyfriend, rapper Ray J., was leaked online, Kim Kardashian West catapulted to fame.
With her curvaceous style, a hit reality TV show, and a string of fitness DVDs, she has since been able to build on her popularity. In 2006, with her parents, Kourtney and Khloé, she launched the D-A-S-H boutique. As Katie Grand cast her in Marc Jacobs’ Autumn Winter 2014 show, the model’s first big break into the fashion mainstream arrived.
Kim ranks Number 6 in our Top Ten Influencers on Instagram.
7. Billie Eilish – 73.7 Million Followers | Area – Music
Average Likes – 7.1 Million
Engagement Rate – 9.6%
Billie Eilish, Billie Eilish Pirate Baird O’Connell, (born December 18, 2001, Los Angeles, California, U.S.), an American singer-songwriter who first received acclaim for the song “Ocean Eyes” in 2015 and became the youngest person ever to receive an Album of the Year Grammy in 2020.
As a child, as a member of the Los Angeles Children’s Chorus, Eilish experimented with horseback riding, dancing, and singing. In 2015, Finneas Baird O’Connell, Eilish’s elder brother, who plays under the name FINNEAS, enlisted her to sing “Ocean Eyes,” a song that he had composed and recorded at the time for his band and later put online. The song soon achieved popularity, and in the summer of 2016, Eilish signed with the boutique label Darkroom.
The music of Eilish takes influences from hip-hop artists including Childish Gambino and the Producer, Tyler. Her debut album, Where Are We Going When We All Fell Asleep? On March 29, 2019, it was released and reached number one on the Billboard 200 chart.
Eilish ranks Number 7 in our Top Ten Influencers on Instagram.
8. Lionel Messi – 175.8 Million Followers | Area – Sports (Football)
Average Likes – 3.3 Million
Engagement Rate – 1.9%
Lionel Messi is a Professional Footballer who plays for the club FC Barcelona and for the Argentina national team. He has established records for goals scored and won individual awards which have helped him gain worldwide recognition as one of the greatest footballers alongside Ronaldo, Pele & Maradona.
At the age of 13, after FC Barcelona promised to pay for his medical care, Messi moved from Argentina to Spain. He achieved fame there as one of the best players in history, helping his club win over two dozen titles and tournaments in the league. He set a record for most goals in a calendar year in 2012, and for the sixth time, he was voted Europe’s Ballon d’Or winner in 2019.
Messi ranks Number 8 in our Top Ten Influencers on Instagram.
9. Beyonce – 160 Million Followers | Area – Fashion & Lifestyle
Average Likes – 2.2 Million
Engagement Rate – 1.4%
A multi-platinum, Grammy Award-winning recording artist, Beyoncé Knowles is acclaimed for her exciting vocals, videos and live performances. As lead vocalist of the R&B group Destiny’s Child, Beyoncé Knowles first caught the public’s attention. With her debut album Dangerously in Love, she later established a solo career, becoming one of the top-selling music acts with sold-out tours and a slew of awards. In many films, including Fantasy Ladies, Knowles has starred as well. In 2008, she married a hip-hop recording artist named Jay-Z.
Beyonce ranks Number 9 in our Top Ten Influencers on Instagram.
10. Dwayne Johnson (The Rock) – 210.4 Million Followers | Area – Actor & Wrestler
Average Likes – 1.6 Million
Engagement Rate – 0.8%
In 1972, Dwayne “The Rock” Johnson was born into a wrestling family of professionals. An injury ended his college football career, so he and the World Wrestling Federation joined the ring. He famously feuded with wrestler Steve Austin as “The Rock,” and several times won the WWF/WWE Heavyweight championship.
Then Johnson parlayed his wrestling fame into a film career, starring in films such as The Mummy Returns in 2001 and Tooth Fairy in 2010. Later films include the Ballers HBO series and supporting roles in the franchises The Fast and the Furious and Jumanji. He is currently the Brand Ambassador of the brand Under Armour & is one of the most followed sports athletes on social media. He ranks 10th in our Top Ten Influencers on Instagram.
The top 10 list might differ from person-to-person basis the type of analysis done. Few of the other well known Instagram Influencers are Taylor Swift, Neyma Jr., Zendaya, Gigi Hadid, Instagram, Virat Kohli & Tom Holland to name a few.
NOTE – These ranks are basis the analysis done as on Jan 07, 2021. The Instagram Data was collected from open-source engagement calculator tools available on the internet.
Author – Anoop Sajjan | Tootle Ten
